What is a social media or marketing manager?
How involved do I need to be in the social media management process?
What are the benefits of using a social media manager?
What is a social media or marketing manager?
I AM SO GRATEFUL TO HAVE YOU HERE
As a previous small business owner within the wellness community, I intimately understand the dedication required to nurture a business, from creating captivating products and managing inventory to crafting engaging content. It was during this time that I discovered my love for social media and recognized its immense power when coupled with committed, consistent effort and a well-executed strategy.​​
My journey in the entrepreneur world opened my eyes to the challenges faced by entrepreneurs as well as the passion that drives them. It became my mission to support these ambitious individuals by taking the weight of social media management off their shoulders. Witnessing firsthand the passion that fuels small businesses, I made it my goal to help them harness that passion, rediscover their "why" behind their business, and amplify their unique roots through effective social media representation. I firmly believe that every business has a compelling story to tell, and through strategic social media efforts, their story can reach a wider audience, garner recognition, and pave the way for their success.​​
​​By collaborating with me, business owners can focus on their craft and core operations, knowing that their social media strategy and execution are in great hands. Together, we will unleash the power of social media to elevate small-medium sized brands, expand their reach, and achieve the recognition and success they deserve. Let's embark on this transformative journey together and make your small business shine within the digital world!
LET'S DIVE INTO WHAT IT MEANS TO HAVE A SOCIAL MEDIA MANAGER
"What does a social media manager do?"
A social media manager serves as a valuable asset for your business, acting as a dedicated advocate in the digital realm. At The Divine Local, our foremost objective is to tailor a comprehensive approach to represent your business effectively across chosen platforms. With our expertise, we assume the responsibility of overseeing and monitoring the success of your social media presence with professionalism and precision. The primary goal of a social media manager is to harness the power of social media platforms to promote your business, establish a strong online presence, and foster meaningful connections with your target audience. We embark on this journey by gaining a deep understanding of your business, its unique value proposition, and your specific objectives. This enables us to develop a strategic social media plan that aligns with your brand's voice and values.Our role encompasses various essential tasks, including creating compelling content, optimizing posting schedules, managing interactions, and analyzing data. By undertaking these responsibilities, we ensure that your social media efforts are cohesive, impactful, and in line with your overall business goals. This allows you to focus on other crucial aspects of your business, knowing that your social media presence is being effectively managed.
"How involved do I need to be in the process?"
At The Divine Local, we prioritize customization and adaptability to meet the unique needs of each business owner. Our process begins with a thorough understanding of your business, you as a business owner, your target market, and desired level of involvement. We believe in tailoring our monthly retainers to align with your preferences. If you prefer to be highly involved, we provide a personalized platform where you can have your own login to stay informed about the content being created or requested.
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Depending on the package you choose, there may be opportunities for you to provide content to The Divine Local, which we will then incorporate into the social media content. To facilitate seamless communication and collaboration, we utilize a third-party platform. This platform allows us to exchange requests, tasks, and ideas, ensuring we are always on the same page throughout the process. It also offers you the flexibility to choose your level of involvement. You can require approval for social media posts or advertisements, or simply use the platform to stay informed about the content. Our goal is to empower you with the level of control and involvement that best suits your preferences.
"How can having a social media manager affect your business?"
A social media manager can revolutionize your business, yielding return on investment (ROI) – the measure of profitability. They develop customized strategies to represent your brand across platforms, ensuring professionalism and monitoring. Their goal is to effectively promote your business, build an influential online presence, and cultivate meaningful connections with your audience. By curating engaging content, they enhance brand awareness, trust, and customer loyalty, translating into increased sales and revenue. Through data analysis and optimization, they continually refine strategies and make informed decisions to maximize your ROI. Entrusting social media management to a dedicated professional brings time and resource efficiency, empowering you to prioritize crucial aspects of your business and drive overall business growth.
CLIENT TESTIMONIAL
Meet Karen!
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We began working with Karen about a year ago to help increase her discoverability across social media. When we first connected, Karen expressed that her comfort level and experience with social media were extremely low. She relied primarily on foot traffic to her physical location and word of mouth to promote her services.
Through our Sign-On Photography Service and Social Media Training, which we include at the start of every Social Media Management service to ensure a smooth transition, Karen and her team worked closely with us to enhance their online presence. With our full Social Media Management services—including additional Meta ads—Karen gained confidence on camera, and together, we achieved remarkable results.
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Enhanced visibility, drawing in new clients.
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Increased returning clients while highlighting add-on services to drive sales.
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Increased website traffic, resulting in more bookings.
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Improved SEO for long-term online growth.
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But don’t just take our word for it! Hear directly from Karen about her experience working with our owner, Caslynn Rodrigues!